The other
23 hours.
A workout is 1 hour of your day. What you do for the other 23 determines whether your body is adapting or surviving. I become your Chief Performance Officer for everything outside the gym: one person who develops the strategy, reviews it with you every week, and tracks your progress wherever you are.
THE GYM
Your discipline deserves a strategy.
You already put in the work. You train hard, eat well most days and try to prioritize sleep. But something is missing, and you're not seeing the progress you want. I take everything you're already doing and align it into one strategy built around your health and your performance.
"I train hard, but it isn't showing."
You never miss a session, but your energy, recovery and body composition don't reflect the work. Keep your training program. I build your sleep, nutrition and recovery around it so the effort finally pays off.
"I don't know what matters most for me."
Books, podcasts, a feed full of protocols and a cabinet full of supplements. I cut it down to the few changes that move the needle for you, in the right order, and you can drop the rest.
"My schedule is never the same two weeks in a row."
Travel, late nights and weeks that change by the day break a rigid routine. I build your plan with options for every kind of day: some steps are big, some are small, and none of them are zero.
Four pillars, one plan.
They work together. Better sleep makes eating well easier, a calmer mind sleeps deeper, and movement through the day helps all of it. So we work on them as one plan, a few changes at a time.
Mindset
Clear goals, realistic expectations and habits that hold up in a hard week. We manage the stress that drains your energy and sleep, so the plan still works when life gets loud.
Sleep
Not just more hours. A consistent sleep window, a wind-down that works and a bedroom built for it. Light, caffeine and alcohol timed to your body clock, and jet lag plans built before you fly.
Nutrition
Macro targets built for your goal plus habits that move the needle: meal timing, nutrient quality and supplements when needed. I give you the tools to make good calls on your own, from client dinners to travel days.
Physical activity
The movement outside your workouts: walking, standing, breaks from the desk and time outdoors. For most busy people it's the easiest win they're missing.
"I have stayed injury free for months only after a few sessions and following his plan outside of our appointments."
It starts with your lifestyle.
Before we change anything, we find out how your days actually run, not how they look on paper.
-
01
Your performance profile
Your schedule, sleep, travel, eating, activity, energy, health history and goals, filled in on your own time before we talk.
-
02
The debrief
A video call where we go through your answers together, find the few habits costing you the most, and agree on one clear goal.
-
03
A personal strategy
Built from what we found, starting with the things that move the needle. We change one or two things at a time, not twenty, so the changes actually stick.
-
04
Weekly coaching
A 30-minute call to review the week and decide what's next. The plan is updated whenever it needs to be, not on a fixed schedule.
- Clear, specific instructionsNot "sleep better," but exactly what to do. Ex: Last coffee by 11:30a, your stretch routine as soon as you get home from the office, and the phone charging outside the bedroom (on DND).
- Messaging between callsAsk as questions come up. I answer personally.
- Travel and jet lag plansBuilt before each trip: when to time light, sleep, eat and move for the time zone you land in.
- My coaching toolsTools I built for my clients make it easy to track how you're sleeping, feeling and recovering between calls.
Pricing is shared on our first conversation, once we both know it's a fit. I keep a small number of remote clients.
The pro standard,
applied to you.
I'm Matt Wilkins, a Human Performance Strategist and Board-Certified Athletic Trainer with an M.S.Ed. in Exercise Physiology. Since 2017 I've prepared athletes across 7 professional sports, including the NFL, NBA and PGA TOUR, where sleep, travel and recovery decide who's ready. Performance Advisory brings that part of my work to you. You work with me directly, along with the coaching tools I built for my clients.
See my in-person coaching in MiamiBefore you reach out.
Do you write my workouts?
Not as part of Performance Advisory. It's built to sit alongside whatever training you already do, with your own trainer or on your own.
Do I need to come to Miami?
No. The assessment, the strategy and the coaching all happen over video and messaging. If you're ever in town, you're welcome to book an in-person session.
What if I'm in a different time zone?
That's normal. We schedule the weekly call at a time that works for both of us, and messages don't need us to be awake at the same time.
I think I might have a sleep or medical issue.
This is coaching, not medical care. If your profile points to something a physician should look at, such as signs of sleep apnea, I'll tell you and can work alongside your doctor.
What does it cost?
I share pricing on our first conversation, once I know what you need and you know how I work.
Start with
a conversation.
Tell me where you're based and what you'd most like to change. I read every message and try to reply within a few hours.